Supplier Focus: The Role of Technology in the Buying Process

Oct 17, 2017 11:00am ‐ Oct 17, 2017 12:00pm

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Description

Sponsored by Amadeus

Proposed 1 Hour Domain I: Marketing

According to recent research, planners want to use technology to evaluate function space, book their meetings and events and plan and manage their events. They want information in real-time, and they want to be able to make requests or ask questions at any time, even outside of traditional business hours. Discover how emerging technologies can provide hospitality organizations with the means to successfully market venues and function space, book meeting and events and plan and manage events.

Learner Outcomes:

  • Understand the emerging digital buying process for meeting planners and organizers.
  • Learn about what information planners want to see on your websites and digital promotional materials.
  • Discover how new technologies can transform the way you market your destination or venue.

Speaker(s):

  • Jessie States, CMM, Head of Meeting Innovation, Meeting Professionals International

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