Description

To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.

Learning Objectives:

• Analyze what makes experiential marketing campaigns effective.
• Understand the components involved in creating an experiential marketing plan.
• Create an experiential marketing manifesto.

Speaker(s):

• Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI