To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.
Analyze what makes experiential marketing campaigns effective.
Understand the components involved in creating an experiential marketing plan.
Create an experiential marketing manifesto.
CMP, CMM, DES, HMCC,
Director of Thought Leadership,
Meeting Professionals International