2017 European Meetings & Events Conference

Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps

Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm


Credits: None available.

Standard: $34.99

Description

To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.

Learning Objectives:

  • Analyze what makes experiential marketing campaigns effective.
  • Understand the components involved in creating an experiential marketing plan.
  • Create an experiential marketing manifesto.

Speaker(s):

  • Kristi Casey Sanders, CMP, CMM, DES, HMCC, Director of Thought Leadership, Meeting Professionals International

Credits

  • 1.25 - Contact Hours

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