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2017 European Meetings & Events Conference

Quiet Influence

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Credits: None available.

Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99


1 Clock Hour | Domain I: Marketing 

Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.

Learning Objectives:

  • Discus how the two fundamental brain processes affect us
  • Learn why stories work and the ways to make them even more impactful
  • Explore the power of spacing, priming, and framing to accelerate understanding
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  • Janet Sperstad, Facility Director, Meeting and Event Management, Madison College


  • 1.00 - Contact Hours

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