2017 European Meetings & Events Conference

Quiet Influence

Mar 7, 2017 10:00am ‐ Mar 7, 2017 11:15am

Credits: None available.

Standard: $34.99
Preferred: $34.99
Essential: $34.99


Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.

Learning Objectives:

  • Discus how the two fundamental brain processes affect us
  • Learn why stories work and the ways to make them even more impactful
  • Explore the power of spacing, priming, and framing to accelerate understanding


  • Janet Sperstad, Program Director, Meeting and Event Management , Madison College


  • 1.25 - Contact Hours

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