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On Demand Education


Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events


Aug 4, 2020 11:00am ‐ Aug 5, 2020 12:00pm


Credits: None available.

Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Description

1 Clock Hour | Domain I: Marketing

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

  • Understand the eight essential planning steps of event marketing
  • Learn engagement strategies for virtual and hybrid events
  • Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

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Speaker(s):

Credits

  • 1.00 - Contact Hours

You must be logged in and own this session in order to post comments.

Meg Hein
8/5/20 5:32 pm

The handout does not outline the 8 steps for our marketing plan, it is just screengrabs of this conversation. Is there somewhere else I can find these steps?

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