Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.
How to discover, reveal or craft meaningful competitive advantages.
How to move beyond mere competency and create a visible chasm between yourself and competitors.
How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.