In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story.
CMM Ph.D., CITE, CIS, HMCC,
Vice-Rector - Assistant Professor /Head Poland CVB,
Warsaw School of Tourism and Hospitality Management
1.25 - Contact Hours
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